Wednesday, October 19, 2005

Who reads romance?

From a past survey:

* average age of Harlequin/Silhouette readers: 41.1, compared
to the median age of the total population of U.S. women, 40.

* current household income of readers: $36,000 (U.S),
compared to the U.S. average of #32,264.

* 60% of current readers are employed outside of home.

* readers’ favorite magazines: Good Housekeeping, Reader’s
Digest, People, Woman’s Day and Redbook.

* readers enjoy a variety of music: Country & western is by far
the most popular choice, followed by Golden Oldies, Easy
Listening/Classical, Rock and Jazz.

* readers love crafts: painting, cross-stitching, sewing,
crocheting and knitting were the top choices.

7 comments:

  1. The average age on that survey is obviously wrong. Everyone knows that none of us are over 29!

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  2. LOL! Missy.

    I don't read any of the mags you listed and I think it's crazy that C&W music is top on the list. No wonder the Europeans think we're a bunch of horse riding, boot wearing cowboys.

    Wait..I'm from Texas. *G*

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  3. Interesting blog! And congrats on your successful career...I'm just starting out in this business and hope to be as successful eventually.

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  4. They should list the important things like how smart we all are.

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  5. Very interesting survey...I am curious to know if there were any other statistics collected in the survey or were those the only ones?
    Thanks, jennylynn1216@yahoo.com

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  6. Laine, lovely photo! Good luck with your writing

    Jenny, Harlequin does surveys like this every year for the World Beat newsletter that the authors receive as well as for a press publication they put out every year for Valentine's Day. I'll post them here whenever I see them.

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