The name behind the face has long been something of a mystery. People polled throughout the United States have guessed that the Gerber Baby grew up to be Humphrey Bogart, Elizabeth Taylor and even Bob Dole. I read that the Futurama version has the baby being Richard Nixon. LOL But Ann Turner Cook, mystery novelist and retired English teacher, knows the real answer. She was the subject of a simple charcoal sketch by Dorothy Hope Smith, an artist who specialized in drawing children.
In 1928, Gerber was seeking a baby face for the ad campaign introducing its newly developed baby food. Smith submitted her drawing amid elaborate oil paintings and said that she could finish the sketch if it was accepted. The Gerber execs were so taken with it that they claimed it as it was, and the Gerber Baby made her debut. The illustration soon became so popular that Gerber adopted it as its official trademark in 1931. Since then, the Gerber Baby has appeared on all Gerber packaging and in every Gerber advertisement, making her the world's best-known baby.
In December 1996, Ann Turner Cook herself was present at the unveiling of Gerber's first new label in more than 40 years. And while Gerber Baby Foods are sporting a new look, Mrs. Cook's young face is still a part of the Gerber image, a fact she finds "especially gratifying."
Is there anyone who doesn't have a few baby food jars holding items in their house or garage?
ORDER ANN TURNER COOK FROM AMAZON