Friday, May 04, 2007
Press Release from Fox
“BONES” TO INTEGRATE VIEWERS IN A MURDER MYSTERY PLOT FOR EPISODE AIRING WEDNESDAY, MAY 9, ON FOX
Five-Week Campaign Kicks Off Wednesday, April 4, on Fox.com and MySpace
Viewers Have Chance to Follow Clues to Decipher Who Victim Will Be And Who Committed Fictional Murder
In an unique integration, the FOX series BONES, in conjunction with Fox.com, has created a comprehensive online world that will parallel the characters and storyline of the upcoming episode “The Glowing Bones in the Old Stone House” airing Wednesday, May 9 (8:00-9:00 PM ET/PT) on FOX. Eighteen MySpace (http://www.myspace.com) profiles have been created to mirror the characters in the episode, and the MySpace pages will be live and accessible through Fox.com (http://www.fox.com and http://www.fox.com/bones) beginning Wednesday, April 4 at noon PT. Additional promotional content related to the character profiles and episode storyline will be available on Fox.com.
In the episode, written by BONES executive producer Stephen Nathan and directed by Caleb Deschanel, Brennan (Emily Deschanel) and Booth (David Boreanaz) are called in by Homeland Security to investigate potentially radioactive remains, which are emitting a green glow at the crime scene. Brennan’s team at the Jeffersonian joins her and Booth in pursuing the murder mystery, which leads them to a group of friends who are shocked to discover that one of their own is the victim. During the course of the investigation, the characters’ MySpace pages become a virtual tool for the Jeffersonian team’s search for answers.
In-depth MySpace pages on characters will include personal blogs referencing the episode’s storyline, as well as photos and videos that reveal details about the characters’ relationships and insights into their personalities. These profiles will enable viewers to immerse themselves in the characters’ world and gather clues as to the identities of both the fictional victim and the murderer.
Personal blog postings and ancillary pages will be updated in real time, multiple times per week, throughout the campaign leading up to the episode – enabling viewers to gather new information, clues and hints on a regular basis. Each profile cross-references the others, creating a parallel online version of the episode’s storyline, with characters commenting on each other’s pages, blogs, images and videos.
BONES is from Josephson Entertainment and Far Field Productions in association with 20th Century Fox Television. Barry Josephson, Hart Hanson and Stephen Nathan are executive producers.